A project by the Novia University of Applied Sciences & the Estonian Academy of Arts design students to find out - can fashion empower? Six highly enthusiastic teams work with different target groups to open a new, socially sustainable perspective to clothing design.
Thursday, March 24, 2011
Friday, March 18, 2011
Team "Root System" by Anna, Maria and Karl
Target: Helpful underwear to stimulate the mind
Check their website at: www.helpingunderwear.blogspot.com
Check their website at: www.helpingunderwear.blogspot.com
Day 2: Brainstorming on target groups - who really needs empowerment?
Tuesday, March 15, 2011
Day 1 of the workshop in Tallinn
From left to right: Anu, Miina and Britta brainstorming for the creativity excercise
Getting to know each other on day one.
Altogether 19 students from the fields of fashion, textile and leather/accessories design participated in the workshop.
Getting to know each other on day one.
Altogether 19 students from the fields of fashion, textile and leather/accessories design participated in the workshop.
About the project
Fashion shows often deliver a limited view of design as a feast of individualistic creativity that has little or no meaning to the “ordinary” consumers. While high street fashion steals most of the attention, many “real world” clothing problems remain unsolved. For instance, elderly people and disabled struggle constantly to find clothes in the mainstream markets that would not only be functional and practical, but also beautiful and empowering.
“Fashion Empowerment” aims to open a new, more sustainable and human centered perspective to the fashion industry, one that would also involve the users in the design process.
A group of design students from Turku and Tallinn are working together to find out whether fashion can positively affect the quality of living - can fashion empower people?
The aim is to concentrate on marginalized groups in the society - individuals that have difficulties in finding suitable clothing in regular high-street fashion store. it was up to the young designers to select a target group they felt most inspiring to work with...
Subscribe to:
Posts (Atom)