Friday, March 18, 2011

Team "Happycap" by Sille, Ester and Nina

Target group: Women and men with physical disabilities.
Click on: www.happycap2011.blogspot.com

Team "Kim Wheel" by Kairiin, Mari and Jenny

Target focus: Wheelchair users
Check for more on: www.kimwheel.blogspot.com

Team "Simple-Maths" by Miina, Britta, Anu and Liisa

Target: Women going through maternity
Check: www.simple-maths.blogspot.com

Team "Textural Visions" by Henrica, Marta and Ilona

Target group: Visually challenged
Check their project on: www.texturalvisions.blogspot.com

Team "Root System" by Anna, Maria and Karl

Target: Helpful underwear to stimulate the mind 
Check their website at: www.helpingunderwear.blogspot.com

 

Team "Tigusnigel" by Anna, Julia and Zarah

Target group: Homeless people
Check for more on:  tigusnigel.blogspot.com

Day 5: Here come the target groups...

A sample of a "fun&functional" mindmap by the group "TiguSnigel"

Day 4: Work on the concepts continues...

One of the lecturers, Kati Reijonen, in the middle of a presentation on Empowerment.

Day 3: Research day and meeting the target groups...

Day 2: Brainstorming on target groups - who really needs empowerment?

All great ideas uncovered with the "post-it" method!

Day 1: Getting creative with newspapers and masking tape - developing team aesthetic



Tuesday, March 15, 2011

Day 1 of the workshop in Tallinn

From left to right: Anu, Miina and Britta brainstorming for the creativity excercise
Getting to know each other on day one.
Altogether 19 students from the fields of fashion, textile and leather/accessories design participated in the workshop.

About the project


Fashion shows often deliver a limited view of design as a feast of individualistic creativity that has little or no meaning to the “ordinary” consumers.  While high street fashion steals most of the attention, many “real world” clothing problems remain unsolved.  For instance, elderly people and disabled struggle constantly to find clothes in the mainstream markets that would not only be functional and practical, but also beautiful and empowering. 

“Fashion Empowerment” aims to open a new, more sustainable and human centered perspective to the fashion industry, one that would also involve the users in the design process. 

A group of design students from Turku and Tallinn are working together to find out whether fashion can positively affect the quality of living - can fashion empower people?
The aim is to concentrate on marginalized groups in the society  - individuals that have difficulties in finding suitable clothing in regular high-street fashion store. it was up to the young designers to select a target group they felt most inspiring to work with...




The project is run in cooperation with: