Fashion shows often deliver a limited view of design as a feast of individualistic creativity that has little or no meaning to the “ordinary” consumers. While high street fashion steals most of the attention, many “real world” clothing problems remain unsolved. For instance, elderly people and disabled struggle constantly to find clothes in the mainstream markets that would not only be functional and practical, but also beautiful and empowering.
“Fashion Empowerment” aims to open a new, more sustainable and human centered perspective to the fashion industry, one that would also involve the users in the design process.
A group of design students from Turku and Tallinn are working together to find out whether fashion can positively affect the quality of living - can fashion empower people?
The aim is to concentrate on marginalized groups in the society - individuals that have difficulties in finding suitable clothing in regular high-street fashion store. it was up to the young designers to select a target group they felt most inspiring to work with...
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